HEROIC INDEED

The first EVER L’Eroica Britannia is mere weeks away (calm down, calm down, it’s not Erotica , we hasten to add, as one of our team here disappointedly found out).

But disappointment it will be NOT. Yours truly will be there showing our sterling steeds, and other fine wares, but that’s just the tip of the iceberg (although some might say an historic cycling road race spanning the majestic hills and valleys of the Peak District, Derbyshire is a close contender).

Here’s our guide to the weekend – and hope very much we’ll see you there!

First of all, it’s going to be an almighty festival topped off by a road race in the very best vintage tradition. L’’Eroica literally translates as ‘the heroes’.  L’Eroica Britannia embraces the idea of heroic cycling and the romance of cycling as it once was, recognising the age old ideals of valour and courage.  The l’Eroica hails from Tuscany and is described by The Guardian as ‘Run on gravel roads with 80s bikes, woollen jerseys and fuelled by rich Italian food and wine, the gloroius L’Eroica race captures the golden era of cycling’.